Creating a Ripple Effect of Kindness

Magnify Kindness exists to spark simple acts of compassion that inspire others to do the same — creating a ripple effect of kindness that grows, multiplies and transforms communities.

Where Kindness Becomes a Movement

Magnify Kindness exists to spark simple acts of compassion that inspire others to do the same – creating a ripple effect of kindness that grows, multiplies and transforms communities.

About 25 years ago, my family walked into a church service and we were each handed a $20 bill – bet that’s never happened to you. The pastor preached a simple message: life can be hard sometimes, but if you do as we’re commanded and take the focus off yourself and love your neighbor, your worries dissipate and you feel better yourself. The $20 was a challenge to go out and share kindness without hesitation. In the following weeks, the stories were overwhelming. Sometimes a single act of somebody letting another know that they are seen. Sometimes with amazing creativity, $20 was turned into an initiative that impacted dozens of people.

Who Do We Serve? Everyone.

We all need kindness, no matter our circumstances — so there is no qualification criteria. We look a little harder for those who are lonely, isolated or facing a particular challenge, but mostly we encourage people to act. Don’t overthink it. If you see an opportunity, take it.

30+

Years Of Practicing This

501(c)(3)

Tax-Exempt Status Approved

Our Kindness Programs

Magnify Kindness now sets out to introduce a kindness program into various organizations – businesses, schools, clubs, cooperatives, etc. We will partner with these organizations, provide guidance materials, share ideas for random acts of kindness, and help with funding. We want to make it easy to share kindness.

School Program

Help students develop empathy, leadership, and positive relationships through engaging kindness activities that encourage respect

Business Program

Strengthen workplace culture with kindness initiatives that inspire collaboration, employee engagement, and meaningful community impact.

Community Volunteer Program

Join hands with others who believe small actions create lasting change. Participate in local events, outreach projects, and kindness activities that make a difference.

Where kindness becomes a habit.

We want to encourage the next generation to keep their heads up and look for ways to share kindness. We want to do that through schools including home school co-ops.

Helping Students Grow Through Kindness

Kindness is a skill that can be nurtured. Our only ask of school leadership is enthusiastic support — and an assembly at the end where everyone shares what they did.

Kindness in Action

Small Things, Done With Great Love

“We cannot all do great things. But we can do small things with great love.” — Mother Teresa

Neighbors

Bring a plate of cookies to a neighbor living alone

Pay It Backwards

Start a pay-it-backwards chain at your coffee shop

Community

Thank the drivers serving your community

A note on focus: we serve people, not animals — there are wonderful organizations for that. And we do not engage in politics or advocacy. Our impact is made directly, person to person.